I’ve recently wrapped up the presentation and publication of Project Catalyse, a messaging toolkit for methanol fuel cell and reformer companies within the Methanol Institute membership.
The project was conceived with the aim of creating a harmonised messaging strategy for participating companies, through fostering greater alignment in the key messages communicated to stakeholders.
In a three-phase exercise that spanned eight months, I worked together with the Institute to:
Read and listen to the stories that participating companies told, and the roles they play in providing a pathway to a #decarbonising world;
Distil elements of participating companies‘ narratives to craft themes that form the methanol metanarrative; and
Weave a framework, as part of the toolkit, to affirm and enhance the stories told by participating companies, thereby deepening connections with their target audiences and beyond.
It’s been a fantastic experience working with the Institute on this project.
I’m awed by and grateful for how storytelling, communication and change management skills can contribute towards the good work the methanol industry is doing in providing immediate solutions to the world today, as everyone works towards a sustainable tomorrow.
To reflect deeply on impermanence, just as Krisha Gotami did, is to be led to understand in the core of your heart the truth that is expressed so strongly in this verse of a poem by a contemporary master, Nyoshul Khenpo:
The nature of everything is illusory and ephemeral, Those with dualistic perception regard suffering as happiness, Like they who lick the honey from a razor’s edge. How pitiful they who cling strongly to concrete reality: Turn your attention within, my heart friends.
Nyoshul Khenpo (My emphasis)
Yet how hard it can be to turn our attention within! How easily we allow our old habits and set patterns to dominate us! Even though, as Nyoshul Khenpo’s poem tells us, they bring us suffering, we accept them with almost fatalistic resignation, for we are so used to giving in to them. We may idealize freedom, but when it comes to our habits, we are completely enslaved.
Still, reflection can slowly bring us wisdom. We can come to see we are falling again and again into fixed repetitive patterns, and begin to long to get out of them. We may, of course, fall back into them, again and again, but slowly we can emerge from them and change. The following poem speaks to us all. It’s called “Autobiography in Five Chapters”:
I walk down the street. There is a deep hole in the sidewalk I fall in. I am lost … I am hopeless. It isn’t my fault. It takes forever to find a way out.
I walk down the same street. There is a deep hole in the sidewalk. I pretend I don’t see it. I fall in again. I can’t believe I’m in the same place. But it isn’t my fault. It still takes a long time to get out.
I walk down the same street. There is a deep hole in the sidewalk I see it is there. I still fall in … it’s a habit My eyes are open I know where I am It is my fault. I get out immediately.
I walk down the same street. There is a deep hole in the sidewalk I walk around it.
I walk down another street.
The purpose of reflecting…is to make a real change in the depths of your heart, and to come to learn how to avoid the “hole in the sidewalk”, and how to “walk down another street”. Often this will require a period of retreat and deep contemplation, because only that can truly open our eyes to what we are doing with our lives.
…Why not reflect…when you are really inspired, relaxed, and comfortable, lying in bed, or on holiday, or listening to music that particularly delights you? Why not reflect…when you are happy, in good health, confident, and full of well-being? Don’t you notice that there are particular moments when you are naturally moved to introspection? Work with them gently, for these are the moments when you can go through a powerful experience, and your whole worldview can change quickly. These are the moments when former beliefs crumble on their own, and you can find yourself being transformed.
Contemplation…will bring you a deepening sense of what we call “renunciation”, in Tibetan ngé jung. Ngé means “actually” or “definitely,” and jung means to “come out,” “emerge,” or “be born.” The fruit of frequent and deep reflection…will be that you will find yourself “emerging”, often with a sense of disgust, from your habitual patterns. You will find yourself increasingly ready to let go of them, and in the end you will be able to free yourself from them as smoothly, the masters say, “as drawing a hair from a slab of butter”.
This renunciation that you will come to has both sadness and joy in it: sadness because you realize the futility of your old ways, and joy because of the greater vision that begins to unfold when you are able to let go of them. This is no ordinary joy. It is a joy that gives birth to a new and profound strength, a confidence, an abiding inspiration that comes from the realization that you are not condemned to your habits, that you can indeed emerge from them, that you can change, and grow more and more free.”