What the kids are calling it: The hashtag

NOTE: I wrote this two years ago.

Unfortunately, ST Communities seems to have disappeared, so I thought I’d archive this piece here for post-terity (hur hur).


July 21, 2014
The Straits Times
Communities – Education

Growing up, you referred to it as “hex” or “the pound sign”. Now, you refer to it as “hash” or “the number sign” – correctly, you think, with a sigh of relief.

End of story? Think again, folks – this thing with two pairs of parallel lines intersecting each other has had a new lease of life breathed into it, and is gaining popularity with each passing day.

“What? That’s ridiculous!” – what some of you might probably exclaim.

#pfft #parents #lame – what your kids will probably say in eye-rolling response, replete with a weird finger action where they cross the index and middle fingers of both hands.

Don’t call in the exorcist just yet, though – much as you might be inclined to disagree, the kids are all right; they’re just hashtagging.

The hashtag, as it has come to be known, was first developed on Twitter for use as a means of indexing and retrieving topics.

An example: Searching for #NLB or #NLBsaga on the micro-blogging platform allows you to easily locate stories on the recent pulping furore.

The explosion of the hashtag’s usefulness and popularity on Twitter has influenced other social networking sites like Facebook and Instagram to adopt hashtags too.

Here’s the twist – hashtag usage has evolved to encompass what linguist Ben Zimmer calls “ironic metadata”: light-hearted humour in which users subtly poke fun at themselves or others.

In my case above, I’ve used a hashtag for that purpose in my Facebook photo caption: “Thought I’d take a selfie with my new friend. Apparently, the feeling of affinity isn’t mutual #putmebackinmyenclosureyouterrorist.”

The hashtag creates humour on two levels:

  • Through its length and exactitude, which prevent it from being functional, so it’s clear I’m not being serious about using the hashtag for its literal purpose; and
  • Through its succinct depiction of the turtle’s imagined response to being forcibly taken out of its enclosure for the snapping of a frivolous selfie.

(DISCLAIMER: No turtles were harmed in the making of this picture, and all turtles were returned to their enclosure immediately after they were photographed.)

End of story? Not yet!

Hashtag usage has become so popular online that people – including your children, much as you might be inclined to disagree with regard to their classification as humans – have been using it offline as well.

Hence, the weird finger action they’ve been doing, and your alarm at the possibility of them being possessed.

So don’t worry about the kids. Much like the hash symbol, your young’uns will morph and grow in strange and varied ways, but they’ll eventually find some function in life, useful or otherwise.

Last but not least, should you join in the fun of physical hashtagging?

My advice is a firm and solid “No”, lest your kids think you possessed too.

#endofstory #forreal #imserious