I’ve recently wrapped up the presentation and publication of Project Catalyse, a messaging toolkit for methanol fuel cell and reformer companies within the Methanol Institute membership.
The project was conceived with the aim of creating a harmonised messaging strategy for participating companies, through fostering greater alignment in the key messages communicated to stakeholders.
In a three-phase exercise that spanned eight months, I worked together with the Institute to:
Read and listen to the stories that participating companies told, and the roles they play in providing a pathway to a #decarbonising world;
Distil elements of participating companies‘ narratives to craft themes that form the methanol metanarrative; and
Weave a framework, as part of the toolkit, to affirm and enhance the stories told by participating companies, thereby deepening connections with their target audiences and beyond.
It’s been a fantastic experience working with the Institute on this project.
I’m awed by and grateful for how storytelling, communication and change management skills can contribute towards the good work the methanol industry is doing in providing immediate solutions to the world today, as everyone works towards a sustainable tomorrow.
Today, we’ll see many people telling us to care for others. This is important.
At the same time, I’d like us all to take a step back and have a think about whether we’ve cared for ourselves.
Very often, we think we’re being selfless by putting others first and relegating our own needs to the backburner.
However, when we help others at our own expense, we’re actually being selfish; we end up not being able to help anyone at all, for want of sufficient self-care.
As we advocate for greater sensitivity to others’ mental healthcare needs, let’s also remember our own.
I’ve seen how damaging it is when leaders, friends and family members allow their own mental health issues to overtake them.
So distracted are they by the desire to provide for others that they end up depriving themselves of both self-care, as well as the cognitive bandwidth needed for self-awareness, to recognise how fast they’re falling – or how far they’ve fallen.
In the process, they end up hurting their colleagues, buddies and loved ones, and, in the process, irreparably damaging communities and relationships.
Air travel may seem like a foreign land to us these days, yet the safety guidelines provided during take-off briefings – regarding oxygen mask usage in emergencies – are instructive:
May we always remember to wear our own oxygen masks before helping others wear theirs.
Covid-19 has been tough on this year’s cohort, pointing to further action needed as the children go on to secondary school. Parents too need to consider the broader shifts in education and the lessons they impart their children in their responses to exam setbacks.
Laremy Lee For The Straits Times
So palpable was the pain from this year’s mathematics primary school leaving examination (PSLE) that it even affected those of us who did not sit the exam.
It prompted my 29-year-old cousin to recount, over WhatsApp, her traumatic experience in 2004, when she sat for her PSLE: “For my cohort, our science PSLE was the toughest. Science was my best subject. But I could neither do the paper nor finish it in time. I was quite shaken and on the verge of breaking down. Our teachers confirmed it was the toughest science paper they had seen in years. So how (this cohort of) pupils must be feeling totally resonates with me.”